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Project Reel

Equal parts chemistry and philosophy, alchemy brings the right elements together to create something even more valuable.

At The Alchemedia Project, we combine message and media, technology and strategy, design and analytics, to create ideas that transform brands.

Unordinary Dairy

Unordinary Dairy

Milk is milk is milk. But just because dairy is a commodity, the way Saputo Dairy Foods does business is not. By developing a positioning that recognized the extraordinary things Saputo does every day, we helped distinguish them as the unordinary company they already were.

  • Video
  • Website
  • Posters
  • Sales Support

Ask for Fresh

Ask for Fresh

When people say tea, they’re asking for Lipton. The smooth, refreshing taste of Lipton Fresh Brewed Iced Tea sets consumer expectation for what tea should be. And when operators see that Lipton is the brand that’s on their customers’ lips, they’ll understand the value of putting it on their menu too.

To share Fresh Brewed Iced Tea with customers, the Lipton Fresh Air Hour gave conference attendees a breath of fresh air with tea-infused cocktails and a hot air balloon ride with views of Las Vegas.

Love Out Loud

Lost & Found Grief Support Center

When someone dies, no one knows what to say. For grieving families, Lost & Found provides a safe, caring place to talk about loss. A collaboration between The Alchemedia Project, deep, and Bruton-Stroube, this campaign celebrates the healing that happens when families share their love out loud.

Make Food Shine

Make Food Shine

A new look for the entire DairyStar product portfolio started with a new logo that represents the 5-star standards that distinguish the brand. The bold, modern DairyStar design makes products easy to understand and remember, simplifying the large product offering.

  • Logo
  • Video
  • Packaging
  • Sales support

One Day

One Day

Inspired by our own friends and family members living with Type 1 Diabetes, we rallied community support for JDRF with dreams of 1 Day—the day children, teens and adults living with Type 1 Diabetes are cured.

Winter Olympics

P&G Professional Olympic Games

As the worldwide partner of the 2014 Sochi Olympic Winter Games, P&G Professional is trusted to deliver the highest standard of clean for a crowd who expects excellence.

Cheers to Real Beer

Cheers to Real Beer

When we learned Brew City fries and appetizers were made with real beer in the batter, the ideas just poured out. To bring the fun of tailgating out of the parking lot and into the restaurant, we developed the Tablegating program, including name, identity, collateral and web support. Cheers to a cool brand and a fun project.

  • Promotion
  • Desktop Website
  • Responsive Site Design

Hi there.

&c.

Here at The Alchemedia Project, we occupy the sweet spot where artistry meets technology. Our ambidextrous brains are both left-brain-wired and right-brain-weird.

Sometimes our brains just can’t get enough good work, so we turn the tables on ourselves with projects that showcase our wired, weird, wonderfulness.

  • Share Inspiration Tour
  • Fast Forward: National Restaurant Association Breakfast
  • Warpping Paper: 2013 Holiday

What is 100,000?

Care to Learn

The Care to Learn Fund provides for the emergency needs of at-risk students, giving them the confidence to focus on learning. By launching a rebranding effort via television, print and online, we helped renew donor enthusiasm around this life-changing organization. To make a good thing ever better, the website was recognized by the AAF for excellence in non-profit communication.

  • Broadcast
  • Website
  • Posters
  • Identity package
  • T-Shirts

Your business. Our promise.

McCain Promise

As a family-owned company for 50+ years, McCain Foods USA understands the value of commitment. We helped them communicate their commitment to their customers through a simple promise to produce the hardest-working potato products in foodservice.

  • Website
  • Video

The Original Party Starter

The Original Party Starter

Known for getting parties started, Anchor Poppers are always in the middle of a good time. So it just made sense to show the Popper POV as the centerpiece of this site design. We gave Jalapeño Poppers fans a place to share the love on Facebook and Twitter, and celebrated 20 years of Anchor Poppers with 90s throwback prizes. Rad.

  • Website
  • Social media
  • Food show promotion

Every Experience Counts

P&G Professional

Pgpro.com is a centralized view of America’s most recognized family of professional cleaning products. First impressions and lasting experiences are critical for P&G Professional’s customers, so we created a website that gives businesses the training, tools and products they need to make every experience count.

  • Website
  • Banner ads
  • iStudio Asset Management

How Sweet It Is

Moir is Better

When asked to design honey packaging for Moir Family Farms, we decided not to reinvent the…hive. We turned to nature’s original package design for inspiration, including subtle touches of honeycomb texture and beehive shape. The result is a design that’s pure and simple, just like the honey inside.

Summer More Awesummer

Make Summer More Awesummer

For independent operators shopping at club stores, this Awesummer promotion from Unilever Food Solutions products helped them create bolder, zestier and fresher menus.

Lights, camera, action

Broadcast Reel

Equal parts chemistry and philosophy, alchemy brings the right elements together to create something even more valuable.

At The Alchemedia Project, we combine message and media, technology and strategy, design and analytics, to create ideas that transform brands.

Mothering the Mother

Doula Foundation

To provide support for  a regional non-profit in establishing an understanding of the impact of their services for at-risk families, we created this video for the Doula Foundation of Mid-America.

Tastes Like You Worked All Day

Tastes Like You Worked All Day

To create this campaign for McCain Fresh-Style Fries, we worked really, really hard and just made it look easy. McCain Fresh-Style Fries taste so much like scratch-made fries, the best way to show the benefits was to put the two head-to-head.

  • Sales support
  • Video

Top of the Food Chain

IFMA

Foodservice leaders are professionals. But they like to hang out just as much as everyone else. So when IFMA wanted to build a new site, we used an editorial style to keep it classy, but still inviting. The result is a professional community where people go to congregate, share and celebrate.

Info Overload