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TAP in Motion

Equal parts chemistry and philosophy, alchemy brings the right elements together to create something even more valuable.

At The Alchemedia Project, we combine message and media, technology and strategy, design and analytics, to create ideas that transform brands.

Be Bold

It’s Time to be Bold

Summer bold means satisfying the zestier, more adventurous side of your taste buds. Hellmann’s and Best Foods has gone bold this summer. With guests willing to return to operators’ establishments for novel flavors, this campaign encouraged operators to step out of the norm and into the bold.

  • Advertorial
  • Menu Flyers
  • T-Shirts
  • Stickers


Master Of The House

Guild Master

When Guild Master wanted to promote their handsomely crafted homewares and furnishings, we knew we had something beautiful to showcase. We wanted the new look to mimic the texture of their wares while highlighting the vanishing craft of hand-crafted furniture.

  • Logo
  • Quick Ship Catalogue
  • Print Ads

Feel Like Tea?

Lipton Specialty Tea

Bored? Happy? Anxious? Excited? Lipton has the tea just for you. With new packaging, Lipton Specialty Hot Tea helps you identify the tea that best complements your mood.

  • Video
  • Direct Mail
  • Event Support

Pitcher Perfect

Lipton: Tea Perfect Store

With the decline of soda orders, Lipton is the perfect alternative for any operators looking to regain profit. Our Tea Perfect Program demonstrates how operators can attract more guests and keep them coming back by listening to two simple words: “tea, please.”

  • Selling Materials
  • In-Store Materials

If Made Possible

IF Makers

The food industry has a group of leaders who are asking the difficult “what if?” questions that will change the way we eat. They are problem solvers. Innovators. Pioneers. We call the game-changing members of the International Foodservice Manufacturers Association IF MAkers.

  • Video
  • Website
  • Brand Positioning

Bringing Yeti Back

The Amiable Snowman

How does a beast look his best? The Abominable Snowman didn’t have a thing to wear to the biggest party of the season. So we brought yeti back with this tailored tale of holiday spirit.

  • Video
  • Interactive Site


Introducing BrewChefs

As the original craft beer battered fries and appetizers, Brew City set out to inspire restaurant operators, or BrewChefs, to blaze new trails and craft their own legacies today.

  • Videos
  • Webpages
  • Printed Materials
  • Brand Positioning
  • BrewChef Recruitment Materials


Slay the Afternoon Draggin’

Around this office, we know the greatest weapon against that two pm-itude is International Delight Iced Coffee. We said as much in c-stores and across the country, and launched a social media campaign that delivered the highest social engagement for International Delight for three consecutive months. Slay away!

  • Social
  • In-Store Materials

Joy In The Kitchen

Joy Unearthed

When McCain Retail set out to put a little more joy on kitchen tables across the country, they started by spreading a little joy on the web. With a completely redesigned and simplified website along with active social engagement, consumers don’t have to dig to find their favorite fries and onion rings.

  • Website
  • Social Media
  • Videos


Wellness for Whatevavores

Whether they’re vegetarian, flexitarian or taste-good-tarian, consumers want options. Feed Your Whatevavores created a new way to talk about the new options Silk provides: plant-based beverages and dairy alternative ingredients for whatever people are eating today.

  • Sales Tools
  • Media
  • Recipe Guide + Promo Kit

The Fast Lane

Dot Expressway

What’s the Dot Expressway? It’s a user-friendly, device-friendly, clutter-cutting hub on the web that matches the innovative and efficient spirit of the first and largest food redistributor. A big win for fast and straightforward!

  • Video
  • Website

Ask for Fresh

Ask for Fresh

When people say tea, they’re asking for Lipton. The smooth, refreshing taste of Lipton Fresh Brewed Iced Tea sets consumer expectation for what tea should be. And when operators see that Lipton is the brand that’s on their customers’ lips, they’ll understand the value of putting it on their menu too.

To share Fresh Brewed Iced Tea with customers, the Lipton Fresh Air Hour gave conference attendees a breath of fresh air with tea-infused cocktails and a hot air balloon ride with views of Las Vegas.

Love Out Loud

Lost & Found Grief Support Center

When someone dies, no one knows what to say. For grieving families, Lost & Found provides a safe, caring place to talk about loss. A collaboration between The Alchemedia Project, deep, and Bruton-Stroube, this campaign celebrates the healing that happens when families share their love out loud.

One Day

One Day

Inspired by our own friends and family members living with Type 1 Diabetes, we rallied community support for JDRF with dreams of 1 Day—the day children, teens and adults living with Type 1 Diabetes are cured.

Winter Olympics

P&G Professional Olympic Games

As the worldwide partner of the 2014 Sochi Olympic Winter Games, P&G Professional is trusted to deliver the highest standard of clean for a crowd who expects excellence.

Cheers to Real Beer

Cheers to Real Beer

When we learned Brew City fries and appetizers were made with real beer in the batter, the ideas just poured out. To bring the fun of tailgating out of the parking lot and into the restaurant, we developed the Tablegating program, including name, identity, collateral and web support. Cheers to a cool brand and a fun project.

  • Promotion
  • Desktop Website
  • Responsive Site Design

Breakfast Forward

Fast-Forward Thinking

For the National Restaurant Association Show the Marlin Network hosts an annual breakfast for the purposes of sharing stories, ideas, numbers and most importantly, food. For the 2012 event, the Alchemedia Project extended a simple, swift invite that mirrored the jam-packed breakfast itself.

  • Video
  • Event

That's a wrap!

Warpping Paper

For our 2013 Marlin Network holiday card, we let things get a little curious. In an eblast, website and video we introduced a merry mashup of custom designed wrapping papers. Warpping paper not only brought smiles, shrugs and squirms to the lives of our clients, vendors and agency friends, it was a 2015 winner of the Print Celebrates Design competition.

  • Custom Wrapping Paper
  • Eblast
  • Website
  • Video

Kids being kids

Care to Learn

The Care to Learn Fund provides for the emergency needs of at-risk students, giving them the confidence to focus on learning. By launching a rebranding effort via television, print and online, we helped renew donor enthusiasm around this life-changing organization. To make a good thing ever better, the website was recognized by the AAF for excellence in non-profit communication.

  • Broadcast
  • Website
  • Identity package
  • T-Shirts

Your business. Our promise.

McCain Promise

As a family-owned company for 50+ years, McCain Foods USA understands the value of commitment. We helped them communicate their commitment to their customers through a simple promise to produce the hardest-working potato products in foodservice.

  • Website
  • Video

The Original Party Starter

The Original Party Starter

Known for getting parties started, Anchor Poppers are always in the middle of a good time. So it just made sense to show the Popper POV as the centerpiece of this site design. We gave Jalapeño Poppers fans a place to share the love on Facebook and Twitter, and celebrated 20 years of Anchor Poppers with 90s throwback prizes. Rad.

  • Website
  • Social media
  • Food show promotion

Every Experience Counts

P&G Professional is a centralized view of America’s most recognized family of professional cleaning products. First impressions and lasting experiences are critical for P&G Professional’s customers, so we created a website that gives businesses the training, tools and products they need to make every experience count.

  • Website
  • Banner ads
  • iStudio Asset Management

How Sweet It Is

Moir is Better

When asked to design honey packaging for Moir Family Farms, we decided not to reinvent the…hive. We turned to nature’s original package design for inspiration, including subtle touches of honeycomb texture and beehive shape. The result is a design that’s pure and simple, just like the honey inside.

Summer More Awesummer

Make Summer More Awesummer

For independent operators shopping at club stores, this Awesummer promotion from Unilever Food Solutions helped them create bolder, zestier and fresher menus.

Tastes Like You Worked All Day

Tastes Like You Worked All Day

To create this campaign for McCain Fresh-Style Fries, we worked really, really hard and just made it look easy. McCain Fresh-Style Fries taste so much like scratch-made fries, the best way to show the benefits was to put the two head-to-head.

  • Sales support
  • Video

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