Allow TAP to introduce ourselves...

TAP in Motion

Equal parts chemistry and philosophy, alchemy brings the right elements together to create something even more valuable.

At The Alchemedia Project, we combine message and media, technology and strategy, design and analytics, to create ideas that transform brands.

INTRODUCING BREWCHEFS

Craft Your Legacy

The original craft beer battered fry and appetizer brand was looking for a refresh. We found restaurant operators—we call them BrewChefs—who had the same passion for craft beer and food that we did. Their inspiring stories became the foundation of a campaign that ignited a nationwide craft food movement.

  • Print Campaign
  • BrewChef Stories
  • Web Refresh
  • Product Videos
  • BrewChef Recruitment

SLAY THE DRAGGIN'

Slay the Afternoon Draggin’

Around this office, we know the greatest weapon against that two pm-itude is International Delight Iced Coffee. We said as much in c-stores and across the country, and launched a social media campaign that delivered the highest social engagement for International Delight for three consecutive months. Slay away!

  • Social
  • In-Store Materials

Always Original

Always Original

When the original inventor of the jalapeño popper (and much more) came to us with an iconic brand gone stale, we leveraged their heritage of innovation to build a campaign different from anything that’s ever been done in foodservice. From a heroic print campaign to bold digital ads and gravity-questioning videos, we got everyone wondering, asking and waiting for Anchor’s next big idea.

  • Brand Video
  • Print Campaign
  • Web Refresh
  • Digital Advertising

Love Out Loud

Lost & Found Grief Support Center

When someone dies, no one knows what to say. For grieving families, Lost & Found provides a safe, caring place to talk about loss. A collaboration between The Alchemedia Project, deep, and Bruton-Stroube, this campaign celebrates the healing that happens when families share their love out loud.

Bringing Yeti Back

The Amiable Snowman

How does a beast look his best? The Abominable Snowman didn’t have a thing to wear to the biggest party of the season. So we brought yeti back with this tailored tale of holiday spirit.

  • Video
  • Interactive Site

Feel Like Tea?

Lipton Specialty Tea

Bored? Happy? Anxious? Excited? Lipton has the tea just for you. With new packaging, Lipton Specialty Hot Tea helps you identify the tea that best complements your mood.

  • Branding
  • Video
  • Direct Mail

That's a wrap!

Warpping Paper

For our 2013 Marlin Network holiday card, we let things get a little curious. In an eblast, website and video we introduced a merry mashup of custom designed wrapping papers. Warpping paper not only brought smiles, shrugs and squirms to the lives of our clients, vendors and agency friends, it was a 2015 winner of the Print Celebrates Design competition.

  • Custom Wrapping Paper
  • Eblast
  • Website
  • Video

If Made Possible

IF Makers

The food industry has a group of leaders who are asking the difficult “what if?” questions that will change the way we eat. They are problem solvers. Innovators. Pioneers. We call the game-changing members of the International Foodservice Manufacturers Association IF MAkers.

  • Awards Show Intro Videos
  • Video Content
  • Ad Campaign
  • Website Redesign

Kids being kids

Care to Learn

The Care to Learn Fund provides for the emergency needs of at-risk students, giving them the confidence to focus on learning. By launching a rebranding effort via television, print and online, we helped renew donor enthusiasm around this life-changing organization. To make a good thing ever better, the website was recognized by the AAF for excellence in non-profit communication.

  • Broadcast
  • Website
  • Identity package
  • T-Shirts

Ask for Fresh

Ask for Fresh

When people say tea, they’re asking for Lipton. The smooth, refreshing taste of Lipton Fresh Brewed Iced Tea sets consumer expectation for what tea should be. And when operators see that Lipton is the brand that’s on their customers’ lips, they’ll understand the value of putting it on their menu too.

To share Fresh Brewed Iced Tea with customers, the Lipton Fresh Air Hour gave conference attendees a breath of fresh air with tea-infused cocktails and a hot air balloon ride with views of Las Vegas.

Whatevavores

Wellness for Whatevavores

Whether they’re vegetarian, flexitarian or taste-good-tarian, consumers want options. Feed Your Whatevavores created a new way to talk about the new options Silk provides: plant-based beverages and dairy alternative ingredients for whatever people are eating today.

  • Sales Tools
  • Media
  • Recipe Guide + Promo Kit

Master Of The House

Guild Master

When Guild Master wanted to promote their handsomely crafted homewares and furnishings, we knew we had something beautiful to showcase. We wanted the new look to mimic the texture of their wares while highlighting the vanishing craft of hand-crafted furniture.

  • Logo
  • Quick Ship Catalogue
  • Print Ads

Pitcher Perfect

Lipton: Tea Perfect Store

With the decline of soda orders, Lipton is the perfect alternative for any operators looking to regain profit. Our Tea Perfect Program demonstrates how operators can attract more guests and keep them coming back by listening to two simple words: “tea, please.”

  • Selling Materials
  • In-Store Materials

The Original Party Starter

The Original Party Starter

Known for getting parties started, Anchor Poppers are always in the middle of a good time. So it just made sense to show the Popper POV as the centerpiece of this site design. We gave Jalapeño Poppers fans a place to share the love on Facebook and Twitter, and celebrated 20 years of Anchor Poppers with 90s throwback prizes. Rad.

  • 360-Degree Website
  • Product Promotions
  • Social Media
  • Food Show Promotion

One Day

One Day

Inspired by our own friends and family members living with Type 1 Diabetes, we rallied community support for JDRF with dreams of 1 Day—the day children, teens and adults living with Type 1 Diabetes are cured.

Brew City Tablegating

Brew City Tablegating

When we launched Tablegating to promote Brew City Fries and Appetizers, it didn’t take long for Buffalo Wild Wings to get in the action. In fact, they liked Tablegating so much they not only bought Brew City products, they made a deal to use the name and it’s been driving business ever since.

• Tablegating Brand
• Promotional Brochure
• Branding on the Menu

Summer More Awesummer

Make Summer More Awesummer

For independent operators shopping at club stores, this Awesummer promotion from Unilever Food Solutions helped them create bolder, zestier and fresher menus.

The Fast Lane

Dot Expressway

What’s the Dot Expressway? It’s a user-friendly, device-friendly, clutter-cutting hub on the web that matches the innovative and efficient spirit of the first and largest food redistributor. A big win for fast and straightforward!

  • Video
  • Website

EASY AS FRIES

Warmth from Screen to Table

With a completely redesigned and simplified website, consumers don’t have to dig to find their favorite fries and onion rings. Now McCain Retail is putting more joy where their fans spend time: in-store and online.

  • Web Refresh
  • Web Tutorial Video
  • In-Store Advertising
  • Print Media Inserts
  • Digital Advertising
  • Social Engagement

Your business. Our promise.