After a throrough usability study of the
www.pgbrands.com web site in mid-2006, The
Alchemedia Project conducted an extensive competitive review that drove development
of the new
www.pgpro.com professional web site launched in May 2007. Built under the
guidance of new North America equity guidelines, the www.pgpro.com web site is a
centralized view of the value-add programs and products offered by Procter & Gamble
Professional.