The Golden Egg

Posts Tagged ‘interactive’

Iron Man 2 Interactive Trailer

Wednesday, April 14th, 2010

The heart pounding excitement of a hollywood movie trailer wrapped up in a slick interactive package. That’s what the new Iron Man 2 trailer delivers. It’s just like a regular trailer, but as it plays it creates interactive thumbnails that are placed as navigation above the film. The thumbnails are clickable and reveal more information about the characters. Topics include Stark Expo, Iron Man, Pepper Potts, Whiplash, Tony Stark Justin Hammer, War Machine, Black Widow and Nick Fury. Another really cool element of the interactive trailer is the ability to share it on facebook, twitter, or grab the entire widget. Check it out:



Iron Man 2 opens in theaters on May 7th.

AAF Gives TAP the Nod.

Tuesday, March 2nd, 2010
Judge's Choice Interactive
Marlin Network High Road Rally Wins Judge’s Choice Interactive

Aw shucks. TAP would like to thank the AAF for making our debut at the local Addy Awards show so aerobic. Recognized for excellence in every media category (print, broadcast, and interactive), TAP visited the awards stage second only in frequency to the dessert table. “It was great to see our  work recognized alongside our peers in the local advertising community, ” said Lori Fritz, TAP Integrated Producer and Hello Kitty fanatic. “It was inspiring to see so many industry professionals come together to support work they were passionate about.”

Gold Addy for Care to Learn

Gold Addy for Care to Learn www.caretolearnfund.org

In addition to Gold Addys for both radio and television, TAP walked out with two of the event’s top awards–Best of Show Print and Judge’s Choice Interactive. “We’re a new agency, with new ideas for the new consumer,” notes Tim Bade, TAP Creative Services Partner.  “We explore the most effective media mix for our clients, so it’s really meaningful to be commended across mediums.”

Best of Show Print

Best of Show Print for Pyramid Foods

Special thanks to our partners at DEEP for all their contributions on the Marlin Network High Road Rally website (Judge’s Choice Interactive Award Winner), to the crew at Pyramid Foods for making locally sourced beef more accessible (Best of Show Print Winner), and to all our clients who partner with us every day to create award-worthy work. Thank you!