Sabrina Robb


Senior Writer

With nearly three decades in advertising and marketing, Sabrina has worked on a myriad of food brands large and small, making her one of the most seasoned writers in the food industry. She is relentless in finding "the big idea" in whatever form it takes, as well as pragmatic in ensuring the right balance between an idea's "wow" factor and its workability. Deceptively quiet in demeanor, she listens, absorbs, and processes the challenge at hand to produce simplistic yet elegant solutions that engage with any audience.

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