All Out for Breakfast Movement

The Alchemedia Project helped create and coordinate a far-reaching movement to drive breakfast business for restaurants during the pandemic.

The Point

Drive consumers back to breakfast.

Provide operators the inspiration and tools to go all out with creative menu items and offerings that prompt dine-in, takeout or delivery orders from guests who missed restaurant breakfast experiences.

The Plan

Get people talking about breakfast.

Engage a group of food manufacturers in sponsoring downloadable, open-source tools operators could access for breakfast inspiration and promotion. Get consumers involved in sharing their great breakfast experiences online in support of their favorite restaurants.

The Idea

All Out for Breakfast

From specialty items to special deals, All Out For Breakfast reminds guests that the restaurant breakfasts they love and miss are still there and better than ever.

The Payoff

All-Out Engagement!

The campaign has garnered the support of more than 20 food manufacturer partners to date, driven thousands of unique users to the website, and seen nearly 50% conversion with visitors downloading toolkits.

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