McCain Retail Influencer Program

Create shareable moments, making weeknights a special night with McCain.

The Point

Inspire shareable moments filled with joy

Nurture purchasers of McCain products by providing menu inspiration via social media. Showcase craveable ideas to increase purchase frequency and drive brand awareness with new customers.

The Plan

Leverage brand advocates

Initiate relationships with bloggers near targeted retailers in key markets to generate and spread the word about McCain potato products. Focus on bloggers with relevant followers, specifically mommy shoppers.

The Idea

Generate shareable content

Utilize influencers to inspire moms with family-friendly activities and tips, recipes and creative inspiration for hosting parties and simple weeknight meals. Content is distributed to influencers’ networks & shared on McCain Facebook page to amplify reach beyond initial influencer audience.

The Payoff

Bloggers provided reach & engagement

The program generated nearly 37 million impressions for McCain (317% of campaign goal!) and drove nearly 34,000 content engagements.

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