Slay the Draggin’ was a geo-targeted social media promotion created to drive iced coffee traffic for International Delight c-store customers.
Drive awareness and trial of International Delight Iced Coffee among consumers at key c-store customers.
Implemented a series of promoted, targeted social posts, geo-targeted mobile media and video content to drive consumers to a c-store near them for a special offer and to share their experience using #SlayTheDraggin.
You’ve got a beast of a day ahead of you. Don’t let it drag you down. Keep your energy up with a sweet, creamy Iced Coffee from International Delight. Find one near you.
The campaign delivered 8 million impressions and the highest engagement for the International Delight brand for 3 consecutive months, plus an increase in iced coffee sales of 25-80% at all participating c-stores.