The Alchemedia Project creates new digital strategy, UX and design for Smucker Away From Home website
Optimize the user’s journey by providing solution-based content that tie to relevant industry trends and Smucker Away From Home product/equipment solutions.
Improve navigation, enrich content, enhance search filters and ensure mobile-friendliness with a fresh design that’s both beautiful and useful.
On the heels of Away From Home repositioning, the website was the first execution of Smucker’s brand promise to deliver good products and solutions that result in good memories for customers.
Intuitive navigation helps visitors get to the segment-specific or product-specific information in as few clicks as possible.
Responsive design means easy access to the entire site for visitors on any device, anywhere, anytime.
Clean, modular approach to design makes it easy to prioritize content in the way that makes sense for each page’s unique objectives while maximizing continuity throughout the site.
In the first months since launch we saw...
Increased YoY traffic
Decreased pageviews and time on site (they’re getting what they need faster and easier!)
500+ form submissions