Smucker Away From Home Website Relaunch

The Alchemedia Project creates new digital strategy, UX and design for Smucker Away From Home website

The Point

Put sales, customers and partners one click away from products and details they need.

Optimize the user’s journey by providing solution-based content that tie to relevant industry trends and Smucker Away From Home product/equipment solutions.

The Plan

Make it easy.

Improve navigation, enrich content, enhance search filters and ensure mobile-friendliness with a fresh design that’s both beautiful and useful.

The Idea

Good Memories In The Making.™

On the heels of Away From Home repositioning, the website was the first execution of Smucker’s brand promise to deliver good products and solutions that result in good memories for customers.

The Payoff


In the first months since launch we saw...

Increased YoY traffic

Decreased pageviews and time on site (they’re getting what they need faster and easier!)

500+ form submissions

Ready for a Chemistry Check?

Let’s try a project together.

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