K-12 Possibilities Campaign

The K-12 Possibilities campaign was launched to reposition Smucker’s as an invaluable partner to K-12 operators with products kids love and support that helps them reach their full potential.

The Point

Become a go-to resource for K-12 operators.

Showcase Smucker’s commitment to the K-12 channel with a fresh campaign that will help deepen relationships and build a community of operators to communicate with.

The Plan

Act like a true partner.

Nurture leads captured through paid media with targeted, relevant content to keep Smucker’s products top-of-mind, deepen relationships with operators and move them to purchase.

The Idea

Increase their daily intake of joy.

A mix of photography and illustration make an emotional connection with operators by demonstrating how foods kids love to eat like Smucker’s® Uncrustables®, peanut butter and jelly fuel their big imaginations.

The Payoff

Increased joy...and then some!

5,000+ site visits from first-round media

250 operators entered into database

50+ leads nurtured to sales-ready handoff

Ready for a Chemistry Check?

Let’s try a project together.

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