The K-12 Possibilities campaign was launched to reposition Smucker’s as an invaluable partner to K-12 operators with products kids love and support that helps them reach their full potential.
Showcase Smucker’s commitment to the K-12 channel with a fresh campaign that will help deepen relationships and build a community of operators to communicate with.
Nurture leads captured through paid media with targeted, relevant content to keep Smucker’s products top-of-mind, deepen relationships with operators and move them to purchase.
A mix of photography and illustration make an emotional connection with operators by demonstrating how foods kids love to eat like Smucker’s® Uncrustables®, peanut butter and jelly fuel their big imaginations.
Traditional Media: Playful animations capture attention, driving operators to click to the landing page to get a free content offer
Nurture Content: Support operators holistically with nurture content like menu ideas, pairings guides, student advisory board how-to guides & session support and more!
Tradeshow Support: Captivate operators with eye-catching visuals that connect satisfied bellies with students’ abilities to achieve their dreams.
Ongoing Menu Support: Support operators throughout the year with easy-to-implement kits that drive participation in lunch and a la carte programs.
Increased joy...and then some!
5,000+ site visits from first-round media
250 operators entered into database
50+ leads nurtured to sales-ready handoff